Our Community and Governance 

We’re Feed.

And we exist to feed Australians in need.

Why we do what we do

Every year around 4 million Australians, including 1 in 5 children, wonder where their next meal is coming from.

Hunger is a community issue that needs a community solution. By working together, we can help change this story and save vulnerable Australians from going hungry. We’re here to help those struggling to afford a meal. To ensure the supply of nutritious food to nourish those who need it most.

Feed Appeal is a not-for-profit that fundraises through annual campaigns. All money raised goes to community food relief charities to supply ovens, freezers, cool rooms, transport and other vital infrastructure to help them store, cook and share meals to meet the growing demand for food relief.

We won’t stop until no one in Australia goes hungry.

Our History

The Feed Appeal (formally Feed Melbourne Appeal) was launched in 2009, co-founded by Leader Community News and FareShare. It grew out of a Maroondah Leader campaign in 2008 to raise money for a Croydon food relief charity, and enable it to expand its free lunch program. FareShare and Leader observed that many food charities throughout Melbourne could not keep up with demand because they did not have the facilities and equipment to take on and store more food.

The Feed Appeal supports local community charities that deliver food relief programs for people who are hungry in the community. The Feed Appeal allocates cash grants to these charities, for infrastructure and food staples, to help them meet the growing demand and deliver impactful programs in the community.

The Appeal was born from a desire to provide grants to community charities so that in turn they could feed more people. Collectively, this means more people who are going hungry in our community have access to food and cooked meals.

Since its inception the Appeal has raised more than 5 million dollars and given more than 330 grants to over 280 community food relief charities in Victoria alone.

The Feed Appeal was co-founded by FareShare, Australia’s largest charity kitchens. FareShare rescues quality food and cooks it into nutritious meals for front-line charities such as soup vans, homeless shelters, women’s refuges and community food banks. In 2018 FareShare expanded nationally and observed that food relief charities in other states were experiencing the same challenges.

The success and tangible impact to community food relief charities in Victoria combined with the knowledge that we could make a real difference nationally, has motivated us to expand. News Corp Australia (the parent company of Appeal co-founder Leader Community News) has committed to support this expansion through their national community news network.

The Feed Appeal is powered by Newman’s Own Foundation – started by the late actor Paul Newman. They have supported the Appeal from 2017 and have committed to support the 2019 national Appeal with a very generous donation. Their support has been vital to our national expansion and we are delighted to be working with them.

The Feed Appeal is committed to raising money to share food and to nourish your community. 


We invite all Australians to become part of the solution.

Meet our Governance Committee

The grants governance committee will oversee the distribution of funds nationally and will take a leading role in the state grant review panels. The committee is made up of voluntary members from our founding partners FareShare, News Corp Australia community papers and Newman’s Own Foundation.

The committee is passionate about ensuring there is a maximum social impact and return on investment. It’s guidance will ensure that every dollar makes a difference in each community.

Katherine Gokavi- Whaley

Chief Executive Officer
Feed Appeal

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Katherine Gokavi-Whaley is the CEO of Feed Appeal.

Her passions are food and people, so as well as her day job she consults to the hospitality industry on business efficiency optimization, new concept incubation and environmental and social footprint; mentors RMIT business graduate and RMIT entrepreneurship program as well as Leadership Victoria’s Emerging leaders program.

Katherine has more than 20 years experience in the food industry from having her own businesses to helping establish Australia’s first environmentally friendly contract caterer through to fresh food export to Asia.

Her experiences have cemented her belief that healthy, nutritious food is an essential part of life and in a country as abundant as Australia there is more than enough of it for everyone.

After a success corporate career Katherine jumped at the opportunity to continue with her passions in the social impact space while utilizing her corporate network and strategic approach to help the broader community.

Katherine is focused not on just developing a strategy but enjoys the challenge of delivering it.

Indian born, Katherine has seen real poverty and hunger and she believes, in the words of the great Ghandi, ‘ You must become the change you want to see in the world’

Marcus Godinho

Chief Executive Officer

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Marcus has been the CEO of FareShare, Australia’s largest charity kitchens for 12 years. The two FareShare kitchens in Melbourne and Brisbane combined rescued more than 850,000kg of fresh food. They cooked and distribute more than 2.5 million meals per year.

Marcus promotes FareShare within the food sector, recruits new food donors, raises funds to cover operating costs and new ventures, and forges partnerships with companies and other food charities to help FareShare achieve their mission.

Together with Leader Community News, Marcus founded the Feed Melbourne Appeal in 2009, and shortly after the Feed Geelong campaign. Marcus has led FareShare since 2007 following years of volunteering in the kitchen and as a board member. He was previously Executive Director of Environment Victoria and held corporate affairs roles with ExxonMobil and National Australia Bank.

John Trevorrow

Media Consultant

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John Trevorrow is a retired journalist with 42 years’ experience at Victoria’s major media mastheads from 1975 to 2017.

Trevorrow was Deputy Editor of the Herald Sun and Managing Editor of The Herald & Weekly Times for more than 13 years. He was Editor-in-Chief of Leader Community News’s 26 community newspapers and websites across Melbourne from 2009-2017.

He is a life member of the Melbourne Press Club and a former president and committee member of the club.

Trevorrow served on the Australian Press Council from 2006 to 2009.

He was awarded the Harry Brittain fellowship for Australia from the Commonwealth Press Union to study and work in the United Kingdom with 12 fellow journalists from Commonwealth nations in Africa, India, New Zealand, Pakistan and the West Indies.

Sandra Dudakov OAM

Vice President

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Building project manager for over 30 years
Volunteering for over 40 years
Received OAM in 2015 for services to the community through charitable organisations

Giving back to the community has always been a part of her thinking

Ever practical the idea of rescuing good food from waste, cooking this into meals for people in the community doing it tough, made sense to Sandy.

Her years at FareShare have seen the charity grow from using borrowed kitchens to cook meals in, to overseeing the establishment of Australia’s largest charity kitchen.

The FEED Appeal addressed a need both FareShare and Leader Newspapers found to be a growing problem experienced by charities lack of capacity and infrastructure to meet the growing demand for their services.

Sandy has been on the FEED Grants Team from its’ inception and has seen firsthand how instrumental the grants have been in community.

She is proud to be associated with the FEED Appeal having raised $5M in 10 years to help charities in the food security sector and educating the community of the very real need.

Dimity Pinto

Australian and New Zealand Advisor
Newman’s Own Foundation

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Dimity Pinto is the Australian and New Zealand Advisor to the Newman’s Own Foundation. The Foundation was established by the late actor Paul Newman. Dimity has been involved in the Paul Newman’s Own brand in Australian since 2004.

Dimity has over 20 years’ experience in developing strategy, planning and execution of public relations campaigns. She has extensive experience in the not-for-profit sector having worked on a variety of successful community campaigns during this time.

Dimity has broad sector expertise including property, publishing, FMCG and health, and has significant experience developing and managing events

Rebecca David

Group Reporter
Leader Community News  

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Rebecca David is a reporter for Leader Community News who writes news and in-depth feature articles to run across the group’s mastheads.

She is a former editor of the Dandenong Leader and has a passion for social justice journalism, particularly stories highlighting inequality and giving a voice to people who have been silenced or disadvantaged.

She has been actively involved with the Feed Melbourne Appeal since 2012 as an ambassador, committee member, reporter and volunteer.

One of her highlights working on the appeal was having the ambitious idea to write to Bruce Springsteen asking him to support the cause during his visits to Australia – and the fact he said yes.

It was incredibly surreal to hear ‘The Boss’ speak about the appeal to raise money at his 2013, 2014 and 2017 Melbourne concerts.

David is also an ambassador for Melbourne-based charity One Girl.