Our Community and Governance
We exist to feed Australians in need.
Every year around 5 million Australians, including 1 in 5 children, do not know where their next meal is coming from. Since the start of Covid19, up to 47% more people are reaching out for food relief.
Hunger is a community issue that needs a community solution. By working together, we can help change this story and save vulnerable Australians from going hungry. We’re here to help those struggling to afford a meal. To ensure the supply of nutritious food to nourish those who need it most.
Feed Appeal is an annual appeal that fundraises through community campaigns. All money raised goes to local food relief charities to purchase ovens, freezers, cool rooms, transport and other vital infrastructure to help them store, cook and share meals to meet the growing demand for food relief.
We won’t stop until no one in Australia goes hungry.
We invite all Australians to become part of the solution.
Meet our Governance Committee
The grants governance committee oversees the distribution of funds nationally and takes a leading role in the state grant review panels. The committee is made up of voluntary members from our founding partners FareShare, News Corp Australia community papers and Newman’s Own Foundation.
The committee is passionate about ensuring there is a maximum social impact and return on investment. Its guidance will ensure that every dollar makes a difference in each community.
Katherine Gokavi- Whaley
Chief Executive Officer
Her passions are food and people, so as well as her day job she consults to the hospitality industry on business efficiency optimization, new concept incubation and environmental and social footprint; mentors RMIT business graduate and RMIT entrepreneurship program as well as Leadership Victoria’s Emerging leaders program.
Katherine has more than 20 years experience in the food industry from having her own businesses to helping establish Australia’s first environmentally friendly contract caterer through to fresh food export to Asia.
Her experiences have cemented her belief that healthy, nutritious food is an essential part of life and in a country as abundant as Australia there is more than enough of it for everyone.
After a success corporate career Katherine jumped at the opportunity to continue with her passions in the social impact space while utilizing her corporate network and strategic approach to help the broader community.
Katherine is focused not on just developing a strategy but enjoys the challenge of delivering it.
Indian born, Katherine has seen real poverty and hunger and she believes, in the words of the great Ghandi, ‘ You must become the change you want to see in the world’
Chief Executive Officer
Marcus promotes FareShare within the food sector, recruits new food donors, raises funds to cover operating costs and new ventures, and forges partnerships with companies and other food charities to help FareShare achieve their mission.
Together with Leader Community News, Marcus founded the Feed Melbourne Appeal in 2009, and shortly after the Feed Geelong campaign. Marcus has led FareShare since 2007 following years of volunteering in the kitchen and as a board member. He was previously Executive Director of Environment Victoria and held corporate affairs roles with ExxonMobil and National Australia Bank.
Toni Hetherington is a director of media and corporate partnerships at FareShare, which runs Australia’s largest charity kitchens and is a co-founder of the Feed Appeal.
Prior to this role, Toni was a journalist and editor with News Corp Australia for almost 30 years working in various roles including sports editor of the Herald Sun, editor in chief of Leader Newspapers and deputy editor of the Sunday Herald Sun.
Toni has a passion for social justice journalism and helped co-found the Feed Appeal in 2009 when she was working as editor in chief of Leader Community Newspapers in Melbourne. Toni approached FareShare to jointly run the Appeal.
Toni has continued to volunteer her time to the Appeal for 13 years working to capture the inspirational stories of local charities who benefit from Feed Appeal grants to grow their capacity and the people they help feed within their communities.
Toni is a Graduate of the Australian Institute of Company Directors.
Sandra Dudakov OAM
Volunteering for over 40 years
Received OAM in 2015 for services to the community through charitable organisations
Giving back to the community has always been a part of her thinking
Ever practical the idea of rescuing good food from waste, cooking this into meals for people in the community doing it tough, made sense to Sandy.
Her years at FareShare have seen the charity grow from using borrowed kitchens to cook meals in, to overseeing the establishment of Australia’s largest charity kitchen.
The FEED Appeal addressed a need both FareShare and Leader Newspapers found to be a growing problem experienced by charities lack of capacity and infrastructure to meet the growing demand for their services.
Sandy has been on the FEED Grants Team from its’ inception and has seen firsthand how instrumental the grants have been in community.
She is proud to be associated with the FEED Appeal having raised $5M in 10 years to help charities in the food security sector and educating the community of the very real need.
Australian and New Zealand Advisor
Newman’s Own Foundation
Dimity has over 20 years’ experience in developing strategy, planning and execution of public relations campaigns. She has extensive experience in the not-for-profit sector having worked on a variety of successful community campaigns during this time.
Dimity has broad sector expertise including property, publishing, FMCG and health, and has significant experience developing and managing events
Rebecca David has been involved with the Feed Appeal (formerly Feed Melbourne) since 2012 as an ambassador, reporter, volunteer and now grants governance committee member.
One of her highlights was having the ambitious idea to write to Bruce Springsteen asking him to support Feed Melbourne during his visits to Australia – and the fact he said yes.
She’ll never forget hearing ‘The Boss’ speak about the appeal to raise money at his 2013, 2014 and 2017 Melbourne concerts.
A former editor of the Dandenong Leader and Leader Community News reporter for more than a decade, she has a passion for social justice journalism, particularly stories highlighting inequality and amplifying the voices of people who have been silenced or disadvantaged.
Rebecca has also worked as a Senior Communications Adviser for the Department of Premier and Cabinet and is now a writer and content editor for a national nonprofit organisation.
A passionate advocate for equality and girls’ education, she is an ambassador and mentor for Melbourne-based charity One Girl.